As I said, several commercial films are also cultural. As you know, the “culture” is a big word in Quebec. We really like that word. We say it so often that we will soon be saying that poutine is cultural. We will try to justify it by saying that selling poutine at McDonald's is a cultural act. That's what we are starting to say. The truth is that Les Boys is a cultural film.
On April 27th, 2015. See this statement in context.