Could I add something to the debate around international talent? Canadian talent has fled south of the border, as Robert has talked about so eloquently. It's about some of the Canadian names that have gone south of the border and why we can't reclaim them. I think it's a question for all of us around this table, as well as the culture as a whole.
The British and Australian actors and directors—people such as Russell Crowe, Nicole Kidman, Benedict Cumberbatch, and Eddie Redmayne—flow easily between Hollywood and their home countries. Right now, Russell Crowe has a new film about Gallipoli in the marketplace. He's a proud Australian. I think we need to reach out to the Canadian talent like Ryan Gosling and Rachel McAdams, who are in Los Angeles, and ask them if there are stories they want to tell. I think we have to be very proactive on our part to try to reclaim that talent.
There are people such as Jason Reitman, who is the son of Ivan Reitman, was basically born in the States, and is perceived as an American filmmaker, is also a very proud Canadian. I'm sure that Jason, who has made films like Juno, which grossed $250 million and that much more internationally, would be very interested in the approach of Canadian producers and, I guess, a willingness on the part of government in terms of investment to come here and tell Canadian stories.
I think it's up to us to actually reach out to the James Camerons and the Paul Haggises of this world and bring them back to Canada.