I think it's really about reinforcing Telefilm's mandate and giving them more resources to do more in key centres as well as to explore emerging markets. I know that Telefilm is very interested in the Chinese market, as is every other country in the world. We should be very aggressive. We have wonderful connections with the Chinese. There are historic connections going back to Norman Bethune. They're very open to Canadians.
I think that if more resources are to be given to a program, we should invest in Telefilm's program of supporting Canadian films in the key marketplaces around the world, as opposed to creating a separate program.