Some time back, some years ago, a film that Atom Egoyan directed, which I did produce and was called The Sweet Hereafter, won the Cannes Grand Prix award. We were surrounded by the whole world of cinema, which in turn was covered by the entire international press, and they were totally focused on a film telling a story clearly set in this country and unique and specific not necessarily to our culture but to an outgrowth of our culture and our way of life. There was a very specific perspective, a point of view that is unique to that filmmaker but is reflective of something that could only come from here. The whole world was focused on it.
There's an Olympic program. I forget what it's called, but it's about the podium. It's “Own the Podium”, isn't it? Isn't that the point of owning the podium? To fly our flag before the world?