Telefilm has been in charge of creating a presence for Canadian film internationally, along with Canadian distributors who sell Canadian films and now TIFF has, I think very correctly, begun to use its brand, which has become global. It is one of the world's greatest festivals and hence has a brand or a currency that can be used abroad.
I think they are both doing the same thing. An orchestrated effort in activities between TIFF and Telefilm Canada is under way, I'm sure, and will emerge. They are in competent hands.