Well, The encouragement on the private side has to do with contemplated return on investment. For feature films, the most logical way to invest in a feature film is to buy shares in a company that produces and distributes them, because in regard to investing in a single film, although it is done, the stakes are high and the risks are high. The truth is—and this is not specific to Canadian films—most films lose money. Only a few break even or make a profit.
On April 29th, 2015. See this statement in context.