No, I raced through that. I can probably be a little more thoughtful now.
I think everything has changed. I think that what is exciting about the new world is the capacity for storytellers to reach a global audience at home. But at the same time, what's happening is that our funding is drying up to a large degree. It's getting very tight in Canada, and I think it's an unfortunate situation, because Corner Gas: The Movie really illustrates that if you can have a digital marketing plan that allows you to reach the audience through social media, you can double your audience. So this is actually a golden age, should there be the funds in the system to support reaching the world.