Well, I think what's interesting is that we judge feature films to a large degree on their box office success, and it's a long tale. A film doesn't just exist for three months in the theatre. It goes to VOD, and then it goes to pay TV, then it goes to TV, and then it's on DVD, and then it might be picked up by Netflix. It can have a very long life.
When one releases a film, that's the only chance you have to reach an audience. You have a great opportunity, but there really aren't marketing dollars, number one, that producers can access in order to get that funding. I was able to do it because I negotiated a deal with a television broadcaster, and that deal then allowed me to access television funding for digital media engagement. But a typical feature filmmaker doesn't have that opportunity.