I am not able to tell you exactly when the Canada Media Fund changed its financial management system in such a major way. It created envelopes that are now managed by the broadcasters. There are mechanisms to define from year to year the envelopes that each one gets, whether Radio-Canada, TVA, CBC, or the Canadian specialty channels.
Today, mostly market criteria dictate the choice of which series to produce or which shows to put on the air that will be financed by the Canadian Media Fund. So, I would venture to say that there is no longer any qualitative involvement on the part of the bureaucrats or employees of the Canada Media Fund.
We feel that, for television, this system is very successful. We do not see why it could not also be used to determine the choices in the feature film industry. That would mean that the distributors and the theatre operators could contribute beforehand to select films. They would certainly bring to the table a perspective that is based on their knowledge and their perception of consumer tastes and trends.
In fact, we say that the consumer should be the starting point for every change in the industry.