The innovative aspect of it is that it's creating...it is building an audience prior to funding being allocated. That in itself is something one would hope is at the basis of some of the funding that will go to Canadian content, because ultimately, creating content that will never be watched is not as useful as making sure your producers, directors, and storytellers have created an audience, so when they finally do create that piece, it will be seen, will be cherished, and will be provided—
On May 11th, 2015. See this statement in context.