The Storyhive success, the innovation that we've brought to the table for the committee today, as far as we know, no other competitor is doing that type of platform.
We certainly would agree with Mr. Provencher that consumers have to come first in determining some of the programming that gets made. That's what's great with where the Canada Media Fund has moved its envelope funding toward and where the film industry might benefit from the same things. When we say that our program is helping to build an audience, it's that consumers, by voting for what will get funded, what will get made, have already decided this is something that they would like to see. Making funding decisions based on what consumers want to see ultimately tends to lead to success.