With consolidation like that, is there not an inherent risk of moving away from Canadian storytelling, which is very local?
TVA, through the Éléphant project, has certainly played a role. A wealth of films from the archives has become available. The most recent Gala Artis certainly showed TVA’s commitment to the artistic community by focusing on the work that everyone is doing.
I feel that we have two poles. On one, there is the production, stimulating that production and the clientele’s interest by creating a feeling of belonging. On the other, there is the exposure. If you do not have the exposure, no one sees you. If people are not interested, our exposure will not produce any results.