That's a very interesting question.
I think it works because we're kind of bringing the community into the equation. They are helping us to make decisions on the programming.
We're teaching these folks how to build an audience. The risk is low in terms of it being a $10,000 grant. They are in the comfort and coziness of the Storyhive world where they're being nurtured and helped to understand how to build an audience, especially through social platforms.
I would say that's the biggest piece: helping them understand what building an audience is. It may be a global audience. It may not be just your local audience or a Canadian audience, but it's definitely people who are interested in their content.
It's an incubator for talent development, for people connecting together, and for local stories to be told in a different way from what you're traditionally used to seeing.