If I may, I've had the good pleasure to work in Europe. The interesting thing is that in Europe, arts are very accessible at 39 euros or 39 pounds for a ticket. In Canada our tickets are very expensive, because we have to find money to produce our art and so on. I think all of us also in Canada have a very high earned revenue ratio. Of course, we're always in the room asking for more money—not today, but we're always asking for more money.
I was thinking about initiatives, very outlandish ones, where support for our cultural industries could be part of making, I don't know, tickets tax-deductible—or something ridiculous in that area—so that people could get to the arts. I'm looking forward to the day when I can be like Walmart and roll back my prices, but right now I don't have the guts for that. I think we need something to make things more accessible. We have these wonderful theatres across Canada and we have the wonderful infrastructure of the Canada Council. The council is an amazing entity and very supportive, but we're still looking for areas of access. This is, I think, the biggest thing we struggle with in terms of the business end.
For independent artists, I think it would be the same thing. What would make it possible for people to walk in off the street and go see a show? If we could be comparable to the movie theatres, even.... Mind you, Cineplex has gone up a little bit.
Those are the kinds of things, those outside-the-box initiatives, that I'm looking at.