It's certainly not unique to winter sport. I've worked in a number of summer sports that have a strong Asian connection. Certainly I've seen a very strong corporate connection in Asia. A number of teams or sports are adopted, if you like, by the corporations. Samsung is a good example, from Korea; they're in many.
I think it speaks to what we said earlier, that we have to harness a number of opportunities in Canada. We can't just do the same old, same old, in terms of always relying on government for funding.
We see it happening in Europe, and it's certainly strong in Asia.