That's great.
One of the things you folks have talked about in this project is getting local clubs more involved in the celebration. And in that spirit, from what I've noticed as an outside observer, it often seems that former champions and medallists stay on and mentor sometimes indirectly and sometimes directly. You're better placed to answer that. We know a lot of volunteer work goes into this and the impression I'm getting is that you folks want to celebrate that with a bit of indulgence because it might get off Sochi a bit, but I think you folks are doing a great thing. Maybe you want to elaborate a bit on celebrating that aspect of things, the local level, which I guess creates the future stars at the end of the day, right?