Thank you, Chair.
We should address this issue perhaps from a financial viability side. I've been a public accountant and I somehow don't understand how your finances work with the trend of our current immigration patterns. Canada brings in about 280,000 immigrants a year, over half of whom settle in Toronto and another third or so in other urban centres. That means there are 90,000 people coming into Toronto. On top of that, we also have 100,000 foreign students who come in. A lot of them would come from China or Mandarin-speaking countries. Again, over half of them come to Toronto, which is 50,000 students coming to Toronto.
Of the greater Toronto population of more than four million, over 130,000 Mandarin or Cantonese speakers have come here. On top of that, more than a third, more than half a million Chinese, live in the Greater Toronto area. I would say that about 90% of them are first generation, who will probably have an understanding of either Cantonese or Mandarin.
What I don't understand is that as recently as 2010 and 2011 you were making a profit. It was a viable operation. What has changed between 2010 and your current and forecast situation that has made this dramatic drop? Have your internal costs increased tremendously? I don't see why you would not go after this increasing population, selling more advertising and so on, to gain that market share.
Finally, why do you throw away that market share?