I appreciate that comment. The only thing I would say is that, yes, we did see this coming. That's why we've been talking about it for the last three years and why we went to the CRTC and requested the conditions of licence, and that's why we spoke to all three critical parties. That's why we've spoken to ethnic groups. That's why we've spoken to chambers of commerce. We did see it coming.
I understand your last point, but your first point as far as whether or not we we did see it, absolutely we did. We saw the erosion of the advertising, but as I said, $58 million is a lot in any business to make up in four years. You have to be prepared in this media world to change and we're changing and making it as viable as we possibly can to be sustainable. If we weren't investing the money that we are in OMNI, I'm not sure there would be anybody else who would be doing it under the conditions of licence that are currently there, losing the money that we currently are, and producing the programming that we are.