Yes, the U.S. probably does a bit better job of telling those stories. Canada's pretty good at hockey. There's a great hockey culture here. But, you know, there are incredible things happening across two dozen different sports that people don't even know about. You could unlock a lot of value creation for the entire sport industry in Canada if you just made it easier for the private sector to see the successes you already have in front of you.
On November 28th, 2013. See this statement in context.