Thank you.
I guess, Duncan, Canadian Tire has taken a very positive step in sponsorship and acknowledging athletes and their success. How do you think you might encourage other corporations to become involved in that sponsorship program when in fact it's not a sponsorship competition, it's a sponsorship program?
Do you have any ideas about how you could go to other corporations and ask them to jump on board, tell them that there's something there for them at the end of the day? I mean, that something is people being more aware of what the athletes have done. As you've said, people aren't aware of which athletes have competed, or where they've competed in the past year, and their success.