I hear you.
It's affordability. That's why I think soccer is booming. Why is hockey booming? Because it's our national sport. We're a cold country, so I think those are the black-and-white answers. As for funding, it just comes down to who is more creative with ways to seek funding. Sprott, the gold company, gave us, what was it, $20,000 per gold medal, as part of the CAN Fund. The CAN Fund funds every sport discipline. They don't just cover one. We have a few great private organizations that are helping to fund athletes, and they're bringing in corporate sponsors, but they're sharing it with all the athletes, so I really don't think there's tons. Maybe he would know more if hockey is doing better than others.
Oh, we're out of time.