That's the pick a number $50-million question.
Own the Podium, in the beginning, in the partnership that it undertook between the Government of Canada, the corporate entity, and VANOC produced something that was significant and quite unique. It is possible to recreate that. We just have to find the way and what that mechanism is. I don't know whether it's creating greater tax credits for companies or what exactly it is we can do to try to stimulate that allure.