Thank you. It's an excellent question.
Certainly, as I spoke a bit about, I think our success for 2014, I won't say is absolutely guaranteed, but I think it will be phenomenally strong. Particularly with the addition of the new events, I think we'll see more medals than we've seen before, and hopefully we'll be one of the first countries to follow up the home games with a larger number of medals than we had at home.
But I do honestly see some significant concerns as we move into 2018 and 2022. As you know, the world is not a static place. I think we saw the long list of candidates come through for 2022, which includes two Scandinavian countries and then three of the former eastern bloc countries. My view is that we'll probably see either Norway or Sweden get the games for 2022.
The Norwegians are phenomenal. We already know they have a strong support system and the means to make significant investments in the sport. They also now have the fire.
For us moving forward, I think our future lies in making that strategic investment now, underneath. The summer Own the Podium project was really built from the bottom up. That's allowed for a much more balanced, much more long-term, sustainable structure. The winter side, because it was only focused on 2010, built the roof, but not much of a foundation underneath. The NSOs that have strong foundations—fortunately, we are one—I think will be able to bear well over the time. For the ones that don't, it's going to be much more difficult, unless we can find how to make those strategic investments, where to make the best ones, and insert the most intelligence with the cheapest investment.