These are global companies with global scale. We operate in the world's best country, but it doesn't have the kind of scale those companies have. We have created and obtained cultural copyrights for content that can be easily usurped or monetized on a larger platform than we can compete with.
With respect to leading the way, we are. We like to innovate. We want to innovate. We just need to have a framework that allows and enables that digital transformation.
With respect to being leaders, I'm happy to point out that last week, or the week before, we launched the first direct-to-home sports channel application in the country. I can give you a 30-second commercial on Sportsnet now, if you'd like.