Okay. When you say “30% rather than 50%”, you're getting into technical stuff I'm not that familiar with, so I'll invite you to expand a bit on that. It seems to me that it was a way of meeting the requirements. I look at our local television stations, and for CTV Barrie I might see one of their cameras at a community event about once every six weeks now. It used to be much more frequent than that. I would look at this and say that kind of Rogers stuff had the potential to really fill that gap and meet that community need.
Could you expand on the 30% to 50% and also identify any other barriers that you might have? I'll save the other question until you're done.