What's interesting with these analytics is that they're starting to get results across the industry. A lot of it is not surprising, and it's consistent. Videos and podcasts are very popular. Short items of interest that can be easily read on smart phones, and almost anything that has the words Donald Trump in it apparently do very well.
I think what's heartening for me is that, perhaps counterintuitively and surprisingly, deeply reported features and investigative pieces do well. For instance, the New York Times had some long-standing coverage on ISIS and their barbarity, and that drew an incredible amount of traffic. In fact it drew readership levels they never would have gotten through print. What doesn't do well are those 600-word pieces about yesterday's news. One quote I read said, “this is the talk that you hear in newsrooms across the world”. It's a great cause for concern that those pieces aren't getting attention because if you look back, Watergate began as a story of a burglary.
It was featured by anybody who saw the movie Spotlight, which just won best picture. That was a huge story that unearthed child sex abuse in the Catholic Church in the United States and for that matter around the world. It began with one small story about one priest. Therein lies the rub. People want to read deeply investigative articles, but they only begin with short articles.
You obviously want an audience. You want an audience that's going to stick. You want an audience that is going to subscribe. How do these fairly recent findings...I'm reading this in the New York Times article that only came out on Sunday. How does that affect your business?