There are three primary funding mechanisms for the content we currently provide: the Canada Media Fund, CAVCO tax credits, and the Canada periodical fund. All of those programs right now don't necessarily support digital distribution, where we believe the industry is moving.
On the CAVCO side, it requires you to exploit the content first on a linear platform, so if you have a first-window digital distribution, that's not something you're going to get tax credits for.
On the CMF, a lot of their funding formula is based on total hours tuned, so that's a linear metric that really measures and rewards volume of content being repeated and watched. We know that linear viewing is obviously decreasing, and people are watching more content on demand. The funding mechanism should reflect that.
On the Canada periodical fund, right now there is no support for digital distribution. They measure content on the physical space on a page. That's obviously not something that's a relevant metric going forward in a digital environment.