One of the struggles museums have, because we're always limited in resources and we're also limited in our skill sets, is to understand what best practices are happening.
We're fascinated by Disney, Google, and Starbucks loyalty programs. Those programs are transferable into the work we're doing in museums.
If the federal government could help us, through creating a network where we can understand what practices are going on across the country, and then also by setting up systems where we can exchange and collaborate with industry, that would be incredibly helpful. If we're doing something on, let's say, visitor experience and visitor satisfaction, having a connection with Starbucks Canada would be incredibly useful. They're usually ahead of the field for us, because they have the resources to invest in developing new ideas and best practice.