Start-up, for us in the interactive digital media space, often begins with two people creating a company, versus a lone artist. For instance, it could be an actual designer with a coder, who create their first pieces of IP. To be able to scale up from that one project they've done and become a viable company, what they're looking for is to be able to collaborate with potentially a sound designer who would add an element to their IP, their video game, and professional services such as marketing and access, all that type of thing.
A cultural hub that provides different types of cultural entities within it is really what we're looking for.