I hope so, given the opportunity.
Good morning. Thank you for the opportunity to speak with you today. I'd like to commend you on your study, as currently this is a really active topic of conversation across the country.
My interest stems from my work on “music cities”, which we began at Music Canada in 2011. We define a music city as “a municipality of any size that has a vibrant music economy which is intentionally supported and promoted”. Since 2014, I've led our study of over 30 cities around the world and have become one of the world's leading thinkers on the topic. I've advised cities on every continent and have spoken at countless events. I'm an active member of music city committees in Toronto and Vancouver.
Music Canada published a road map for the development of a music city in 2015. Since then, about a dozen Canadian cities or regions have taken up that road map as well as other independent work and have begun to develop music strategies, including most recently Ottawa, which released a strategy two weeks ago.
One of the most important components of a music city is the availability of spaces and places for rehearsal, recording, and performance, as well as education. It's also likely the top issue identified in Canadian communities.
Some of the common concerns that arise in public surveys and focus groups relating to music are as follows. The first is the lack of affordable rehearsal spaces and live-work spaces, and really the affordability of housing in general. The second is the pressure on small grassroots venues, as well as affordability pressures and the pressures that come from mixed-use areas, with venue closures creating gaps in what we call the “venue ladder”, which is needed to adequately incubate artists. Third, heavy red tape has often been cited as a concern. The fourth is the need for greater audience engagement. Fifth, there is a need for greater opportunities to collaborate and to connect with other professionals, both within music and across the cultural sectors.
Creative hubs in cultural districts can respond in their own ways to these community-identified needs and in so doing can accomplish larger policy, economic, and cultural goals. In our music city investigation, we've identified three typical formats for creative hubs.
There are hubs that are artist-centric, with recording facilities, rehearsal and performance spaces, workshops, and access to the professional services of lawyers and accountants, for instance; hubs that are music business incubators, like you might see for other industries, providing hot desks, networking events, business development, support and training; or, some combination of the two. There are examples in each of those formats. Cultural districts, on the other hand, allow municipalities in particular the flexibility to design rules and regulations that can be used to nurture creative activities in organizations in a set geographic area.
Both of these tools are ultimately about creating spaces and places for cultural uses. As you consider this topic and how best the federal government can support them, there are two things I'd like you to consider.
Number one, music spaces are sometimes not what you might expect. A large portion are not buildings specifically built for a music purpose. Likely half of the inventory is made up of multi-use repurposed or unused spaces: bars, restaurants, coffee shops, libraries, retail spaces, microbreweries, and repurposed industrial properties, to name just a few. A recent economic impact study done in the province of B.C. will soon be released, and indeed, half of the music spaces in the province were not originally identified as music venues. In large cities and small towns, places for musical creation and performance are emerging from unique raw materials. Similarly, creative hubs do not fit a tight definition. I encourage you to think in broad terms about what qualifies as a creative hub.
Second, this network of cultural spaces is composed of a mix of for-profit and not-for-profit, and both are critical for the sustenance of our cultural sector. The same artists—I'm speaking specifically here of music—who perform at not-for-profit venues also perform at for-profit venues. It really makes no difference to the artist.
Our cultural districts are also made up of this mix. Commercial entities—as an example, music venues and music studios—are important tenants in cultural districts and struggle with some of the same challenges facing their non-profit cousins, but typically do not qualify for federal funding programs. Federal funding for non-profit—let me be clear—is really important, so I'm not suggesting diverting in any way.
Let me give you an example. Queen Street West was mentioned in the department's testimony. One of Queen West's most iconic and longest-serving operators, the Horseshoe Tavern, is only able to maintain its space thanks to the generosity of the building's owners. Should the landlords choose to charge market rent, the Horseshoe Tavern could not remain in that space.
Other jurisdictions have recognized the important contributions of the commercial sector and that they too face affordability pressures and heightened demands from nearby residents—for instance, to mitigate sound—and they have made loans or grants available to venues to upgrade their facilities or to acquire specialized equipment. This is something that could be considered in an enhanced funding program.
I applaud you for your study. I commend all of my fellow presenters. I'm learning a lot here this morning. Thank you. I look forward to expanding on this in the Qs and As.