Fundamentally, what is important when we are talking about animating ecosystems where it would be possible to showcase cultural innovation in a much more extensive way, is to understand that an artist is, first and foremost, engaged in an entrepreneurial endeavour. Artists are also innovators, by their very nature, because they are engaged in experience, research and experimentation endeavours with the public.
It is perfectly possible to increase the harnessing of that value. That is sort of the role we have given ourselves—not only to guide those approaches to bring diversity or model hybridization, but also to bring that value into other spheres that could than be applied to the artistic world. The impact may be artistic, social, economic or even civic. Our role is to be able to guide those approaches and increase that general intellectual property.