On behalf of many people, I apologize that our name threw you. That's a common reaction we heard at the beginning. If I may, I'll just say that the name change was very intentional. It was to indicate that we are no longer just a centre for performing arts, as those terms indicated, and that we are much more open and much more a gathering place. Over time, I think the name is getting a lot of traction, and a lot of people are following our example and changing their name for the same reasons.
In terms of walkability, it certainly is the heart of Calgary. It's the cultural heart of Calgary. It's the communication and transit hub of Calgary and right next to city hall as well. Yes, the Plus 15 is a unique thing, and not just in Canada but worldwide. There is literally no other example that I can think of where a public walkway through the downtown goes right through an arts facility like ours. Many more hundreds of thousands of people just simply pass through the building and are exposed to the many visual arts, sound arts, and media arts installations that we have on that route to animate the experience, which is another way of creating a hub-like experience for artists and for folks who just walk through the building. It truly is unique. I agree with you.