I will go back to the Re:Sound example because I think it's an interesting one. The Copyright Act says neighbouring rights exist. They say it's a mandatory licence, and a mandatory licence for everyone who uses recorded music.
When Re:Sound knocks on every restaurant's door in this country and says, “Pay us your $50 for the year,” they have a number of ways in which they could do that. The nudge is pay. This $50 gets you a whole host of value. Here are all the interesting things music is doing as it's interacting in your milieu, and here's why it's valuable, and why the $50 is a good deal for you.
I think that's an interesting beginning of a conversation. It's not just, “Hey, I'm your local neighbouring society. You owe me, and the law tells me so.” We have a shared interest here. You want to use my music, and I have music for you to use, but it's a valuable commodity, and here's how I can explain how you potentially might be able to use this in new and different ways.