First of all, we have offices throughout Canada. We focus on partnerships at festivals, but we also partner with the provincial agencies. We try to create leverage. We devoted a lot of effort to working in co-operation with our provincial partners. Through the Talent Fund, we also identified people in the industry, outside of the cinema industry, who become our spokespeople to highlight that sector. I really believe in the value of working together to showcase our industry.
On April 21st, 2016. See this statement in context.