Over the next few years, competitiveness will be a real challenge in the audiovisual industry. As you know, competition in that sector is global. Canada is a country that produces independent content in all areas—be it for television, cinema or digital platforms. Canada is part of a niche market focused more on independent content. Competition is extremely strong. One of the challenges is to ensure that Canadian production companies continue to have the resources they need to move forward and remain competitive. We know that consumers do not choose content based on where it comes from. They now have access to content from all over the world. So we have to ensure that Canadian companies are remaining competitive. I think that is our biggest challenge.
On April 21st, 2016. See this statement in context.