Over to the War Museum in particular, right now there are, as you referenced, a number of 100th anniversary exhibitions under way and about to be under way. Again, that's a huge opportunity for you, I think, at a time when Canadians have increasingly embraced pride in our military history and the sacrifices we have made.
You referenced it a bit but could you expand on how you're doing that and particularly how you want to link that to the marketing side of things, especially for next year?