We see that emerging from last week's CRTC report. We may finally decide to invite the GAFAs to the table, the players that enjoy the wealth produced by the use of content, both content used as a loss leader to promote device purchases and music that people merely listen to. Those businesses must share that wealth with the people who create and produce content. That's not currently the case.
As the SODRAC people said earlier, we hope Canada can do what the European Community is increasingly doing, which is to impose quotas in order to increase the discoverability of works so that they are consumed more, and more money is returned to the creators and remains in Canada.
Intellectual property is property. A few months ago, I heard a creator draw the following analogy concerning her house: no one could simply decide to live in her house and tell her he would pay her when he felt like it. Intellectual property is intangible, but it's still property, and it has to be respected.