We appealed that decision because we really do not understand it.
The Council seems to have been persuaded by the argument that the commercials are part of the Super Bowl programming. I feel that we have to distinguish between the current situation and the one five or seven years ago, when the commercials were not accessible except by watching the game. Today, some of the commercials are often available online the night before the game and certainly on the day of.
One of the various proposals we came up with involved a site specifically for those commercials. You are correct that the system is being questioned a lot these days. Is this the straw that breaks the camel's back? I do not know, but it is one of the straws that will.
The advertisers' appetite for digital solutions also requires us to offer them. However, they are in their very early stages and they are extremely expensive. As Ms. Freeman said, the production cost is the same. Certainly, each dollar that comes out of the classic broadcasting system and goes into the digital system makes the overall system poorer.