We have adapted and we continue to adapt. We have digital-first cultures in all our newsrooms now. The problem is, though, that we have to be everything for everyone. We have to be on every device.
I always give the example of my family. We have to be on Snapchat and on YouTube for my 17-year-old daughter, who watches news. We have to be on Facebook for my 20-year-old son. We have to be on a laptop for my husband, and then we still have to be on at six o'clock for my 70-year-old parents. We have to be everywhere on every device with everything possible.
We have a digital-first mentality now in all newsrooms, because the fact is that mobile is key and digital is key moving forward. We use also the behemoths such as Facebook, YouTube, and Google to try to get as many eyeballs as we can on our digital sites and our mobile devices, so that we can bring the most eyeballs possible to our sites. Again, what's happening is that we're trading dollars for dimes.