Most of the piracy that we encounter is digital piracy. A lot of it is on mobile games, clones and things like that. As I said in my opening remarks, a lot of the things that we have done to combat piracy have been the technological protection measures that we put in the games and in the boxes, but also the fact that we've moved now toward an online experience that requires you to create an account and log in to a server. You're not going to be able to get the functionality to play online with a pirate copy. It's just not going to read it.
A lot of the games, though, that still have single-player campaigns and are not network like that still represent an opportunity for pirates. One of the things happening is the software encryption programs that we will buy from other industries that do this are getting better and better, and it's taking longer and longer for the pirates to crack the code.
There used to be lots of media articles out there of a specific blockbuster game hitting the market, and on day one, the code was already on a peer-to-peer file-sharing website, and you could download that game and play it. That is now taking upwards of 30, 60, 90 days, in some cases, before that really ends up getting cracked. By then, you've sold the vast majority of the initial demand copies that you're going to sell. I'm not saying it's not a problem—it is—but it's not the problem that it used to be under a physical retailer.