The first answer is that I think we all see it as an opportunity. The ability to give consumers what they want in the way they want it is one of the reasons our industry is so successful.
With respect to the service models, as I said in my statements, it used to be in our industry that you bought our games on a disc in a box. You would go to the store and get it. Barely two-thirds of our revenues now come from that model. It's still quite prolific; it's still our major source of revenue, but we're already moving down a path where our games are being digitally distributed directly from the publisher or the console maker onto a box. Quite frankly, a subscription service is just another way of offering games in a digital format.