That's an excellent question.
The bottom line is that there's no system in place for it at this point. I don't know how much everybody in the room knows about the way Google runs its business and the way people who post videos on YouTube monetize their work. I don't know all that much about it, but the bottom line is that if you get a lot of views, there is a proportional remuneration that comes from their advertising model that goes to the filmmaker, but that completely sidesteps the tradition of public performance, royalty and reproduction rights.
When I spoke with SOCAN, I asked how this was going to work for the future. They said they didn't know. We can't get any information from them. Netflix is very tight about what it is they release, as we all know. For YouTube it's a similar situation.
Ari and I discussed this so much when we were coming here. They are forcing us to look at a broad-based response to the way they're treating our marketplace. That's what inspired this idea of looking at the blank media levy. So I can't think of a way.