To speak to some earlier questions, too, incentive and reward are frequent frameworks that we talk about when we talk about any economic production. That's why some of our suggestions have focused on the lack of incentive. There is no incentive up front to artists to extend term to 70 years after death. It really doesn't work that way, because they're often not the rights holders of their music.
A rights reversion offers a real incentive to artists, especially when we're talking about musical acts from 1993. You don't know the future value of that music. You can't predict that. There's a value gap in our time. We don't think in terms of 70 years after our death most of the time. Immediate rewards are closer, term rewards such as a rights reversion. Just to clarify, reversion and ownership of rights do not exclude actual term extension. They can exist. Rights reversion can exist within the Berne Convention, and it does in the U.S. The rights reversion in the U.S. clearly doesn't act as a disincentive for cultural works being provided there.
I think we really need to analyze things like incentive and reward, and see who's getting the incentive and who's getting the reward.