You do it by reducing the value gap that has gone out of control. You need to be able to get the services that are out there to stop hiding from the hosting services exemptions under the Copyright Act so that we can have better tools to monetize the content to get better royalty rates out of the service that they deliver to consumers. That's how we reduce the value gap and get more money in the hands of rights holders. That would be a very, very good first step in this industry.
Other than that, I'd say limit exceptions to copyright that are also damaging to rights holders. It's all about growing the pie.