It's the same challenges that you basically have overall. Often it depends on the specific marketing conditions in individual countries. Again, I think Sweden is often pointed to because it's the birthplace of Spotify, which they do fairly well, but that's in part because they have a market there that is very willing to pay significant sums in the form of subscriptions to music streaming services. If you're in a market where the users aren't as willing to do that, it can be more challenging.
This is also one of the reasons that as much as we're investing significantly in creating premium services and subscription services to increase the range of revenue that creators can receive, at the same time, ad-supported platforms still have a significant role. Number one, they actually drive people into premium services; secondly, they help monetize that class of audience, the 80% of people who would simply not be willing to spend $10 a month on a music subscription service. We saw some studies that suggested that if you don't offer them an ad-supported platform, they'll just shift to other non-monetized sources, namely piracy.