Sorry, did you mean specifics about about discoverability?
For us, it's such a unique market. I think the films are always made.... Zacharias says his main audience is always his Inuit audience, and then it sort of ripples from there. For us, the issue is more about getting the films to that main audience. They know what we're doing. They like what we're doing. It's just getting a way for them to see it.
In terms of the revenue model, for us on the distribution side it isn't the same as with a broad national spectrum. We're more interested in trying to count seats or views and show that the production investment that we and the government are making is justified by the people who are seeing the films. Whether or not they're paying for them is of less significance for us. It's just important that people have the opportunity to see them, and that justifies the production expense and the time and effort that go into creating these films.
