For the Canadian companies that are involved in this, it's up to the companies to take the risks and to experiment with the changes and so on. I don't think it's really the role of government to try to be a venture capitalist in that sense. The important core to this, though, for Canadian voices and Canadian choices, are those professional editors and writers who, during the transition, actually are in danger of getting wiped out.
I really point to Canadian editors. It's easy to look at the guys with bylines or the famous faces in broadcast, but it's really the editors, that core group of professionals, who take years and years of experience to become the story crafters. Those are the ones who identify and nurture the writers. Those are the ones who actually create the storytelling strategies. That group of people is absolutely essential. That's a core critical mass capability, and I think it's important that we focus on making sure we don't lose that capability, whether that's interns coming in at the beginning or whether that's making sure those people are employed. Those are highly skilled and high-value jobs, and it's really, really important.
We're seeing newspapers laying off people like crazy, and magazines are laying off people like crazy. We're trying not to do that, but I will tell you this: that's the core group of people. From a storytelling capability point of view, that's the group of people I would be focusing on.