Thank you. That's a very good question.
The CPF, the Canadian periodical fund, is a successor to the Canadian postal subsidy that happened before Confederation. The idea with the postal subsidy was that every Canadian would be treated equally. It didn't matter where you lived in the country, it would cost you the same to get your weekly newspaper, your magazine, and your mail.
Over the years, that transferred from Canada Post to the Department of Canadian Heritage and became what we have now, CPF, which is based on providing a very important subsidy to Canadian magazine publishers and weekly newspaper publishers to do exactly what I was talking about, which is to make sure we're providing content.
That $75 million is what Matt was talking about in terms of that program. It's a very important program. I think it's important that it be maintained. Going forward, we're not asking you to double it or anything. It's a very core part of what we do.
Insofar as changes are contemplated, whether by this group or by the department, I made the point about making sure we're supporting the professional cadre of editors, because I think we're going to get the most leverage from that support.
The danger is that we start to say anybody who puts their hand up to say they're starting a digital project should also be part of the pool, because the pool is fixed.