Absolutely there's a demand for local news, and frankly this is where digital truly has disintermediated the delivery of information. The challenge becomes whether it is accurate, whether you have the news discipline. I go back to the editor thing, which is just as important in news as it is in all the other areas. We have to make sure we can find and support those sources of local news and that we don't lose track of the good local news, run by professionals, run by the professional journalistic disciplines. It's fun to have crowdsourcing and all that kind of stuff, but frankly, if you're in a crisis situation, you want to have accurate and timely information, and you want to have it delivered on whatever device you have.
In the magazine industry, just to come back to that, it's easy to assume that all magazines are national, which of course is not the case. As you said, it's very much a niche thing. Many of our magazines are intensely local. In my own company, in maybe a dozen communities across the country we publish a magazine just for that community.