I'll take a U.S. example, because when I founded ImpreMedia, which is the largest Spanish-language news thing in America—we had daily newspapers in New York, L.A., Chicago, and all over the place—we put cameras into our reporters' hands. The big Spanish-language television network in America, Univision, could not afford to have their crews covering all the primaries. The primaries are one of the greatest soap operas in political anything. So in the last primary cycle and the primary cycle before, the pictures, the video, coming from the primary races came from our newspaper reporters. We put it up on our own site. It was up on YouTube, but it also got fed to the broadcaster.
So I guess one way of looking at the cost there, and the decline of revenue, is greater cooperation between those who are in the professional news business.